Work With Second Act Travels
Looking for travel blogger partnerships that reach an engaged midlife audience?
Company Overview
Second Act Travels was born from a simple realization: the best time to see the world is when everyone else is at home. For years, our travel lives were dictated by school calendars and office constraints, forcing us into the high-traffic, high-cost window of peak season. But the “Second Act” of life brings a new luxury: Freedom.
Second Act Travels champions the sophisticated, mid-life traveler who has graduated from economy basic seating and budget hostels but is nowhere near ready to slow down. We believe that visiting Venice in November or the French Riviera in March isn’t a compromise—it’s the superior strategy for unlocking deeper cultural connections, better service, and a more relaxed pace. Our mission is to show our readers that the “off-season” is actually the best season.
Company Mission: Second Act Travels helps travelers discover the benefits of off-season adventures so that they can save money, skip the crowds, and experience destinations more authentically.
Core Values:
- Integrity~Traveling with honesty, fairness, and respect—toward the people we meet, the cultures we experience, and the planet we explore. Additionally, all sponsored content will be clearly disclosed and must align with company values. I only engage in travel blog partnerships with brands I genuinely recommend to any reader.
- Curiosity~ Embracing a spirit of discovery, seeking out hidden gems, untold stories, and experiences that go beyond the ordinary.
- Respect~ Honoring local traditions, communities, and environments, ensuring our journeys leave a positive footprint.
- Adventure~ Seeing travel as an opportunity to challenge ourselves, try new things, and create meaningful memories.
Audience Demographics
We target an underrepresented, but highly lucrative audience:
- Age: 40–65+ (Empty nesters, semi-retirees, and professionals with vacation flexibility).
- Income: Mid-to-high disposable income; willing to pay for direct and upgraded flights, centrally located hotels, and reputable tours.
- Behavior: They book ahead and prioritize safety and comfort over “budget backpacking.” Our philosophy is that travel should be “enjoyed, not endured.”
Social Media Statistics
Organic Search (SEO) Second Act Travels utilizes a “Search-First” content strategy. We prioritize long-tail, high-intent keywords to capture travelers at the moment they are researching and booking, rather than relying on passive social media browsing.
Social Channels: Currently in “Launch Phase.” We are building a core audience on Pinterest/Instagram to support our core search traffic. We utilize Substack to own and grow our audience, build lasting relationships, and bypass social media algorithms. Current audience metrics are available upon request.
- Pinterest: @secondacttravels
- Instagram: @secondacttravels
- Substack: @secondacttravels
Partnership Opportunities
Second Act Travels offers a range of partnership options to help your brand reach an engaged audience of midlife, off-season travelers. All travel blog partnerships are customized to align with your campaign goals and our editorial standards.
Blog Post/Social Media Mentions
- Sponsored Blog Post: $150 – $300 Fee based on time (writing, editing, formatting) and the SEO value that will grow over time. 100% SOV
- Social Media “Shout-Out”: $25 – $75 For a set of 3 Instagram Stories or 1 Post.
- Substack Newsletter Mention: $50 – $100 per mention.
- Content Creation: $200 per asset: For written review AND 5 high-res photos for your website.
- Display Advertising: Available on request. Placements, specifications, and rates discussed based on your needs.
All sponsored content is clearly disclosed and must align with Second Act Travels’ values. We only partner with brands we genuinely recommend to our readers.
Rates are valid through December 31, 2026.
Interested in working together? Contact us here.
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Contact Information
- Owner: M. Elizabeth Cinti
- Email: Elizabeth@secondacttravels.com
- Homepage: https://www.secondacttravels.com
- Do not hesitate to reach out with any questions about the Media Kit and Rate Card.
